Yubicela Brito LogoCaught Trippin. Content That Hits

/ SELECTED WORK

CASE STUDIES

Every project is a story. Here's how strategy, storytelling, and production come together to create content that performs.

WORK/Innisfree Brand Launch Experience

BRAND EVENT COVERAGE

Innisfree Brand Launch Experience

ROLE

Content Producer & Photographer

CLIENT

Innisfree

YEAR

2026

CAMPAIGN Ad VIDEO

OVERVIEW

Produced high-performing photo and video content for a luxury K-beauty brand launch in Los Angeles. BTS footage was captured with an editorial approach and used across social media and paid advertising campaigns.

CREATIVE DIRECTION

Focused on a clean, natural, and aspirational aesthetic aligned with the brand's identity — balancing cinematic visuals with social-first storytelling.

RESULTS

  • 50+ edited photos and 2 BTS video cuts delivered within 48 hours
  • Content deployed across Instagram, TikTok, and paid social
  • Event recap video reached 150K+ organic views on brand channels
  • Assets repurposed for email marketing and in-store digital displays

SELECTED PHOTO ASSETS

Innisfree grand opening
Innisfree event photography 2
Innisfree event photography 3
Innisfree event photography 4
Innisfree event photography 5
Innisfree event photography 6
Innisfree event photography 7
Innisfree event photography 8
Innisfree event photography 9
WORK/El Pollo Loco Campaign

National CAMPAIGN PRODUCTION

El Pollo Loco — Abuela Approved

ROLE

Director & Creative Producer

CLIENT

El Pollo Loco

YEAR

2023

Campaign Direction & Production

Led creative direction for El Pollo Loco’s “Abuela Approved” campaign — a social-first series designed to authentically connect with a multicultural audience.

Directed a 10-video campaign, contributing to casting, story development, and production across two locations in a single-day shoot.

Also created and starred in Hispanic Heritage Month content, concepting and producing six branded videos, along with additional menu launch content.

  • Directed 10-video social campaign (TikTok + Instagram)
  • Led casting, storyboarding, and location scouting
  • One-day production across 2 locations
  • Concepted & starred in 6 Hispanic Heritage Month videos
  • Created additional product launch content

CAMPAIGN FILMS · click to expand

History of EPL

Abuela Approved

Heritage Month

Menu Launch

Behind the Scenes

2 / 6

WORK/Brand Campaigns & Commercials

NATIONAL CAMPAIGN PRODUCTION

Brand Campaigns & Commercials

ROLE

Director & Producer

CLIENT

Kalaveras

YEAR

2024

Flagship Commercial — Kalaveras

OVERVIEW

A fast-growing restaurant brand needed high-volume, scroll-stopping content to drive foot traffic and build a strong social presence.

I led the creative for Kalaveras, writing, directing, and producing a large-scale campaign including a flagship commercial and over 100+ short-form videos.

The goal was to create content that felt cinematic, social-native, and instantly engaging — without losing the brand's energy and identity.

CREATIVE DIRECTION

We approached the campaign as a hybrid between commercial and social content.

The hero commercial was designed to capture attention immediately using movement, vibrant environments, and lifestyle-driven storytelling.

For short-form, we developed repeatable formats that could scale — combining food, atmosphere, and personality to keep audiences engaged across TikTok and Instagram.

Every piece was designed to feel organic, not overly produced, while still maintaining a polished, brand-level look.

RESULTS

Content That Scaled

100+Short-Form Videos Produced
1Flagship Commercial Campaign
15Platforms — TikTok, Instagram & In-Venue
∞Repeatable Content System Built
  • Produced 100+ short-form videos for social platforms for ROKKA+Kalaveras
  • Created a flagship commercial campaign for Kalaveras
  • Designed content for TikTok, Instagram, and in-venue marketing
  • Built a repeatable system for consistent, high-quality output

/ READY TO START?

LET'S BUILD YOUR
NEXT CAMPAIGN

START A PROJECT